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If it was up to us, all the best design in the world would be posted within the Parfois Portfolio. But it's not up to us. Stumbling the web we often bump into things worth sharing. The world wide web is so full off great things that will never end up in our portfolio, but which we want the world to see. For this we created our blog. At this moment there are 4 of us blogging on a regular basis. Work, studies and social life makes that there are weeks with a lot of posts, and weeks without. But we'll do our best in bringing you the nicest shit on a acceptable basis.

Diesel: Be Stupid

20.01.10

The world is full of smart people, doing all kinds of smart things. That’s smart! Well, we’re with STUPID. Stupid is the relentless pursuit of a regret free life. Smart may have the brains. But stupid has the balls. Smart recognizes things for how they are, stupid sees things for how they could be. Smart critiques, stupid creates. The fact is, if we didn’t have stupid thoughts, we have no interesting thoughts at all! Smart may have the plans… Stupid has the stories. Smart may have authority, but stupid has one hell of a hangover. It’s not smart to take risks, it’s stupid. To be stupid is to be brave! Stupid isn’t afraid to fail. Stupid knows there are worse things than failure… Like not even trying! Smart had one good idea, and that idea was stupid. You can’t outsmart stupid. So don’t even try! Remember, only stupid can be really brilliant. So, BE STUPID!

These are the words Diesel is trying to conquer the world with. I don’t know what to think about, but there pictures make one hell of a nice campaign. Read on to see all of diesel new campaign pictures. if I’m correct, they will also come to the billboards close to you.













































































blogger Jonas Smets blogger lifestyle, product
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20.01.10

bram kinsbergen

>> bram kinsbergen

I don’t like the pictures and I don’t like the campaign… Sorry Jonas, maybe it’s me..

20.01.10

jonas smets

>> jonas smets

No worries Bram, they’re indeed a bit strange. I don’t know what to think about the campaign, but as far as I know Diesel, they thought it true and it has some kind of meaning. Same with their “only the brave” campaign, they like to be different. Personally, Diesel is my number one clothing brand. And in a way they look a lot like my number one computer brand: “Think Different”.

20.01.10

bram kinsbergen

>> bram kinsbergen

I just don’t like those ‘sharp and fine’ pictures… It’s too easy I reckon, the combination of the words and the compositions in the pictures… I’m not running around like a mad-guy cause of this campaign :) (it doesn’t make me feel crazy, it’s too dull)

20.01.10

jonas smets

>> jonas smets

Yeah your right, its a bit to easy, I didn’t expect this kind of campaign from Diesel… I hope it works for them… Wouldn’t like to see my favorite brand go down over some dull pictures like this.

20.01.10

pieterjan grandry

>> pieterjan grandry

The campaign worked for me, today I was in Antwerp and I stopped to read it. but maybe it’s just my profesional deformation. I think for the audience they are trying to reach it works flawless, straight-forward photography with straight-forward text.

21.01.10

bram kinsbergen

>> bram kinsbergen

well… I like to turn left and right…