Today I was shocked to see these images on The Cool Hunter’s website. From a design prospective these French fries boxes look nice and clean! I would say: “Great Idea”. But what if Mc Donald’s changes there “eat cheap and go policy” into something like “eat cheap and look expensive” ? We all know Mc Donalds food isn’t too healthy, but thats no problem because it doesn’t look healthy. Image going to Mc Donald’s and get u’re French Fries served in a box like one above? Linking a nice Gucci design too unhealthy food is much more difficult.

Luckily this ain’t going to happen. Read on for Acces Agency’s plans.

Quote from The Cool Hunters website:

Access is hard at work creating ideas and concepts for some high profile brands. For McDonald’s, we envision a cool, surprising and fun mix of concepts. First is McFancy, an upmarket temporary McDonald’s store that launches at Fashion Weeks around the globe — London, New York, Paris, Milan, Sydney, Hong Kong. McFancy is part art installation, gathering spot and, of course, a restaurant that offers a traditional McDonald’s menu but packaged in a way that makes a playful yet stylish nod to the lifestyle of the highly desirable, influential consumers that attend Fashion Weeks.

Jonas Smets

product

Tweet