Today, Steve Jobs made rumors come true. The last weeks Apple fan websites were busy with all the rumors about the Apple Tablet. And today Steve Jobs finally unveiled the thing everyone was waiting on for years. As there was no way to watch the keynote live, I followed it at Engadgets live blog. At first I was a bit sceptic, no multitask, no revolutionary design, just a blown up iPhone. But after watching the promotional movie at the Apple website, I was sold. And my question to you readers is, how do they do it? 5 minutes before watching the movie I was like “now way i’m going to buy this thing”. And 13 minutes later, if it would all ready be for sale, I would pull out my credit card and buy myself the full option iPad.

This post is not about how great the iPad is (alright it is great and revolutionary and…), its about the presentation techniques Apple uses in their commercial video’s. We are all Apple fan-boys here at Parfois, but our iMacs, Macbook’s, Macbook pro’s and iPhones are to work on. their not just toys, we need them to do our daily work. I’m not the kind of person that buys everything Apple comes with, and during the keynote (not the movie but at Engadget in text and pictures) I was sure this was not a thing I needed. But Apple’s way of promoting it at this movie planted something in my brain that whispers “Buy the iPad Jonas, Buy the iPad…”. Want to experience it for yourself? Click the picture above to watch the movie, but watch out… It is dangerous for you financials. Let me know in the comments if Apple has imprinted the same special thing in your brain, as they did with mine. Read on to see some more iPad pictures.

Above I’ve stated that this post isn’t about how great the iPad is but off course, from a design prospective, it is fabulous. Look at the pictures below and feel the shiver.

jonas smets

motion, product, software

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