Rome is the latest result from a collaboration between Aaron Koblin and Mr.doob. They partnered up with the people from Google Chrome, North Kingdom, Radical Media, Mirada and Oddball Animation to create a music for the song ‘Black’ on Danger Mouse & Daniel Luppi’s new album called Rome.

The movie starts of with plane video footage, nicely shot, but nothing new. Once you fall asleep, you enter a 3D dream world where you are in control of what you see and how you change the environment. From changing a city into a green environment, to letting dark bulls and spiders run through a vast and open landscape, the animation is mesmerizing, jaw dropping and intensely inspirational.
And if that is not enough, the film ends in an open landscape where you can add your own pieces of artwork. When the films ends, you can enter the editor and add new objects in a similar style as Mindcraft. Your object will be added in the sky or on the surface of the last landscape where you and your birds will fly over.

Rome is one of the first good examples of what interactive experiences without Flash look like. It is mostly build in WebGL, a component that works inside HTML5′s canvas element and which enables hardware-accelerated 3D graphics. Apart from using this technology to its fullest, it uses Three.js for 3D generation and reflection and Processing.js as a simpler language to control the graphics. These are all open standards, which you can use yourself. Check out their Tech-page to learn more.

The film may not work in most browsers, nor on many computer, but it promises and exciting future for animation and rich interactive experiences on the web. For me it’s both an example and an inspiration for what is possible. And I hope many agree.

Most of us will know Gretchen Nash from the clips she made on MTV. She is one of those new designers who uses 3D objects as graphic material. This project is a nice way to display something boring. Some other nice projects u can find on her site and after read more.

Today I came across Legoclick, again a nice advertising campaign from Lego. As a child Lego was my passion, I had almost every brick there was available in the 80′s. If I walk around the toyshop today I see different kinds of Lego, strange bricks, strange shapes. Back in the day you had standard bricks, sometimes there was a piece Lego Made special for that particular building, car or plane. I spent hours and hours building different cars and spaceships than the one I bought. For me, lego still is the number one toy for kinds. At this new website you can watch movies about Lego, about building with Lego… Well, the site Willy Wonka’s¬†Lego playground! Go have a peek. Click.

As you may have noticed, we’ve updated the Parfois Blog. After a long day of work, we managed to insert some important sharing icons, as you can see on the bottom of every post. We’ve integrated some slogans in the header of the blog, made a little hide/show info button on top, updated the about page and author page. Apart from this, we added a mouse-over function to the menu, made it easier for you to flip through the pages by adding page number on the bottom and uploaded some new backgrounds. These eight new backgrounds where made by Angelo Wellens. He made these analogue pictures on his vacation to London, click read more to view them all. We hope you enjoy the new improvements, if you have any questions or remarks, let us know!

We all know the New York Times has been one of the first when it comes to interactive news reporting. They always try to bring news to the user in a much more thorough and profounder way using experiences that new technologies today can offer. They were one of the first to bring their newspaper via a digital format to the user. They blew everybody’s mind when they introduced their Times Reader not so long ago. And while building all this awesome products, their newsposts were swarming with infographics, games and interactive user experiences. The NYT found the time to gather all their interactive work in their Innovation Portfolio.